Search
- The searches that bring paid work
- Pages that have slipped
- Jobs you have no page for
Search visibility
62- Searches you appear for34
- Ready-to-buy searches missed11
- Pages that slipped this month2
Win more work. Grow your business.
Your website, Google, reviews, socials and the tools you rely on — connected in one place.
Six specialists monitor the parts of your business that affect whether customers find, trust and choose you. EMBR brings what they find together, works out what matters, and gets the next useful fix ready for your approval.
Reveal My Business ScoreFree Business Score · No card required
Dashboard promo video
Everything your business needs to be seen, trusted and chosen
How Embr works
Step 1 - Analyse
Based on evidence, not assumptions
Embr learns your trade, specialist services, qualifications, service areas and strengths, creating the context needed to deliver fair, accurate and tailored analysis.
Business Profile
Built today · Sources: 18 pages
Trade
ElectricianDomesticCommercial
Specialist services
Qualifications
NICEIC18th EditionPart P
Service areas
The HandoffEMBR works out the solution and gets the next useful fix ready
Step 2 - Onboarding
Turn insight into action
Before your subscription starts, Embr identifies whether your business would benefit from improvements to its website, branding or customer experience, ensuring you're optimised before ongoing growth begins.
Business Readiness
Assessed today · 3 areas reviewed
Readiness checks
Website
Ready
Branding
Needs work
Customer experience
Ready
Recommendations
Optimisation plan
The HandoffYou approve customer-facing actions before they go live
Step 3 - Execute
Continuous improvement, compounding over time
Embr utilises specialist software integrations, paired with platforms your business already uses to continuously identify opportunities, issues and meaningful changes across your digital presence.
Intelligent Integrations
Synced today · 5 integrations active
Google Business ProfileConnected
Website CMSConnected
Search ConsoleConnected
Review platformsConnected
AI search indexesSyncing
Continuous monitoring
One business. Every signal.
Everything your business relies on.Working smarter together
Google, reviews, socials, your website and the tools you already use. Embr connects the signals, finds what matters and tells you what to improve next.
Google
Google Business Profile
Checkatrade
Facebook
Instagram
WhatsApp
Tradify
Xero
Google Analytics
Google Search Console
Understood as six checks
SearchGoogleAI SearchReputationWebsiteCompetition
One business. Dozens of signals. One Embr.
Search performance, reviews, visibility, reputation, social presence, website performance and business data — understood together.
Embr monitors or connects to these platforms depending on what each one allows. You'll always see which are connected and which are simply watched.
The Business Score
Every signal about your business, drawn into one picture
Search, maps, reviews, your website and what AI assistants say — EMBR reads them all as one field of evidence, then tells you where you actually stand.
What your Score reveals
What's already working
The strengths worth protecting, so you don't undo something useful while fixing something else.
What's costing you work
The weaknesses that quietly lose enquiries, stated plainly rather than buried in a hundred-item audit.
How you compare locally
The same checks run on three qualifying local competitors, so your position means something.
What to do first
A priority order based on likely impact and effort, not on what is interesting to talk about.
Why you can trust the diagnosis
Evidence, not opinion
Every finding traces back to something EMBR observed. Where it cannot see something, it says so instead of guessing.
Built for your trade
An electrician and a landscaper aren't judged by the same yardstick. The standards applied are the ones that fit.
Honest about confidence
Findings carry a confidence level, and areas that vary — like AI answers — are reported as patterns over repeated checks.
Independent of what we sell
The recommendation comes from the evidence, not from what EMBR could be paid to implement.
This is what a finding looks like
Example data
The evidence, why it matters and the next step — all in one place. This is an illustration of the format using demo data, not a real customer.
Issue
WebsiteEmbr found this 18 AugustYour phone number can't be tapped on mobile
Around three quarters of your visitors are on a phone, and the page they land on most often is the one where calling is hardest.
- The number on your homepage is part of an image, not text or a link
- No tel: link exists on the four highest-traffic pages
- Mobile visitors leave that page 41% faster than desktop visitors
Ready to approve
Add a tappable call button to four pages
Embr has prepared a sticky call button using your existing number and brand colours. Approve and it goes live; nothing changes until you do.
Your Score is true today. Then things move.
Search results shift, your Google profile ages, reviews arrive, AI assistants change their answers and competitors act. Six specialists monitor different parts of your business. EMBR brings what they find together, works out what matters, and prepares the next step.
Search
Where valuable search demand is being won, lost or missed.
How strong you are across your Google Business Profile, Maps and local presence.
AI Search
Whether AI systems can understand, trust and recommend your business.
Reputation
Whether customer and third-party evidence make you credible enough to choose.
Website
Whether your website turns visibility and trust into enquiries.
Competition
What three qualifying local competitors are doing that changes your position.
What you do next is your call
Fix it yourself
Every finding explains what's wrong and why. Take the list to your existing web person, or do it yourself.
Keep EMBR checking
Embr keeps the six checks running, flags meaningful change and prepares small improvements for your approval.
Have EMBR implement it
Where the evidence supports it and you want it, EMBR implements eligible improvements through Presence or Brand.
Free to find out. £49.99 a month to keep on top of it.
The Business Score costs nothing. Embr is one price with no tiers and no contract.
£0
Business Score
- All six specialists, all month
- Three local competitors tracked
- Findings with evidence attached
- Actions prepared for approval
Before you start
See where your business actually stands
It's free, it takes your business name to start, and you'll know more about how customers see you than you did five minutes ago.